Observation

Gift-giving is tricky. Most times it feels like a wild guessing game, the giver is trying hard to predict what the other person might like, but even with the best intentions, you can totally miss the mark. Honestly, I’d rather someone just ask me what I want. Sure, it kills the “surprise,” but at least I get something I’ll actually use.

The problem is, people often think of gifts in a very narrow way; the same old perfumes, chocolates, or random gadgets. So I asked myself: what if gifts weren’t just “products” but also themes and experiences? What if you could give something that ties directly to what someone loves?

Idea

That’s how TinyBox was born. Let’s say I love cars - my girlfriend could gift me a fuel voucher, a tire replacement, or even a car service. If I’m into whiskey, she could surprise me with tickets to a whiskey tasting event or a distillery tour. The idea was to design a flow where the purchaser could explore themed experiences or browse partner brands, pick something cool, buy it, and boom, a voucher lands in the recipient’s inbox. Simple, personal, and way more thoughtful than another “best guess” present.