Empowering online businesses and SMEs to scale efficiently by simplifying and optimizing distribution processes.
Enhanced the company's reach by successfully attracting and engaging 1.2 million unique website visitors within a year.
Redesigning the touchscreen interface of a pharmacy dispensing robot used across Europe, shifting from an engineer-built UI to a touch-first.
A prototype to conceptualize the idea that brought in strategic partners, early adopters and helped raise US $579,217 through crowd funding .
Turning my stutter into a design problem and building an AI to help me solve it. The idea is simple: if I start talking too fast, the app would notice and give me a little nudge, like a buzz in my pocket or a tiny notification. Nothing too dramatic, just a friendly tap on the shoulder saying, “Hey buddy, slow it down.”
An app that lets tourists take a picture of a till number (or type it in), enter the amount, then simply tap their card on their NFC-enabled phone.
Gift-giving is tricky. Most times it feels like a wild guessing game, the giver is trying hard to predict what the other person might like, but even with the best intentions, you can totally miss the mark
What it really means to design in the age of AI. It's a mix of stories, real lessons (like what we learned while building a routing system at Leta), and a call to design with more empathy.
I explore what research says about rewards and motivation, how gamification helps and sometimes hurts real learning, what platforms like Duolingo could do differently to build sustainable meaningful habits
Design as a piece in the cost of operating your software
I wrote a short piece exploring how we could rethink this award using Explainable AI (xAI). Instead of relying on gut feelings, what if we used models like Shapley values and Human centric design principles to quantify each player's actual contribution?
Leta, a Kenyan B2B supply chain and logistics SaaS provider launched last year to optimize fleet management, is looking for growth opportunities in West Africa, even as it scales operations in its existing five markets.
Figma became the world's default design tool by making one thing free that every competitor charged for. Here is the story of Figma
